Vice President, Marketing and Communications Marketing Marci Allison brings over 20 years of experience in strategic marketing and communications to the role of vice president, marketing and communications at LUNGevity Foundation. (more ...) With a passion for advancing mission-driven organizations, Marci has a history of developing innovative, data-driven marketing strategies that increase brand visibility, drive engagement, and deliver measurable results. Before joining LUNGevity, Marci served as director of program marketing strategy at the American Society of Clinical Oncology (ASCO), where she led global campaigns that significantly increased membership engagement, boosted digital conversions, and enhanced organizational brand recognition in key markets. Throughout her career, Marci has demonstrated expertise in digital strategy, content marketing, and brand management, building and leading high-performing teams to achieve ambitious goals. At LUNGevity, Marci oversees the foundation’s marketing and communications initiatives, working to amplify the impact of its programs in lung cancer research, education, and community support. Marci holds a bachelor of science in media studies from the University of Illinois, Urbana-Champaign.
