Every Breath Forward
Honoring Lives. Advancing Progress.
This November, the National Mall in Washington, DC, will once again be transformed into a sea of 60,000 white flags, each representing two lives lost to lung cancer this year. But this display is more than a memorial, it’s a call for how much further we can go. With breakthroughs in early detection and expanding treatment options, each flag stands not only as a reminder of lives lost, but as fuel for the progress being made every single day.
Join the Movement
We're planting white flags in cities, corporate campuses, and neighborhoods across the country.
Corporations
Order your flag kit by July 1, 2026
Kit Includes:
- 1,250 flags representing the 125,000 Americans diagnosed with lung cancer this year
- Co-branded signage with lung cancer facts and statistics
- Social media toolkit to share your installation and join the national conversation
Individuals and Small Group
Kits coming soon
Stay tuned for more information on how to get involved by ordering a smaller kit with flags, perfect for planting in yards and/or small parks.
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