Aliza Bran
abran@susandavis.com
(202) 414-0798
WASHINGTON, DC (October 28, 2015) – To kick off Lung Cancer Awareness Month this November, LUNGevity is implementing a comprehensive awareness campaign and launching new partnerships to draw attention to the advances in research and services that are improving outcomes for people living with lung cancer.
The Lung Cancer Project, LUNGevity, and the lung cancer community are teaming up in November to spark conversation and spread hope through the Every Lung Deserves Hope campaign. The campaign asks followers to change their Facebook profile pictures for Lung Cancer Awareness Month to engage and spread awareness. Creative social media postings will focus on barriers to lung cancer care, advances in research, and hope for patients. LUNGevity is proud to partner with Genentech on this important initiative.
LUNGevity is complementing the Every Lung Deserves Hope campaign with its own comprehensive multi-media initiative highlighting advancements in lung cancer research throughout the month of November with survivor videos, expert blogs and interviews, and social media content. Social media users are encouraged to follow, share, comment, and engage with the Foundation’s Lung Cancer Awareness Month material and resources, as well as to post selfies holding LUNGevity signs with key lung cancer facts.
LUNGevity has also launched the Lung Cancer Advocacy Toolkit with downloadable information to empower people to become actively engaged in increasing awareness about lung cancer and dispelling myths and stigma surrounding the disease. The toolkit also provides information on starting your own community-based event and ways to participate in the Foundation’s Breathe Deep walk/run program, including the first-ever National Breathe Deep Virtual Walk on Saturday, November 21, 2015. Find an event near you here: http://www.lungevity.org/events.
Additional partnerships launching in November include joining with Amgen to promote the importance of bone health when living with metastatic lung cancer and LUNGevity’s partnership with Celgene to provide information and support to lung cancer caregivers. Materials for patients and caregivers are available to download from the LUNGevity website here: www.LUNGevity.org/caregiver.
For more information on LUNGevity, please visit www.LUNGevity.org.
About Lung Cancer
- 1 in 15 Americans will be diagnosed with lung cancer in their lifetime
- More than 221,000 people in the U.S. will be diagnosed with lung cancer this year
- About 60%-65% of all new lung cancer diagnoses are among people who have never smoked or are former smokers
- Lung cancer takes more lives than the next three leading cancers (colorectal, breast, and prostate) combined
- Only 17% of all people diagnosed with lung cancer will survive 5 years or more, BUT if it’s caught before it spreads, the chance for 5-year survival improves dramatically